FedFis Announces New Vice President of FinTegration Strategy & Sales
Austin, TX. – FedFis today announced that Bobby Button has joined FedFis as Vice President of FinTegration Strategy & Sales. Bobby recently served as Relationship Manager at Malauzai Software, and before that, he built and managed Malauzai’s Lead Generation program. Bobby’s key accomplishments include generating millions of dollars in revenue and hundreds of net-new Bank & Credit Union leads. Bobby advised Financial Institutions on FinTech Digital strategies centered around Online & Mobile Banking Solutions with an expertise in integrating & commercializing a wide variety of other FinTech vendors.
FedFis has built a reputation as the go-to Financial Institution Data provider for Financial Institutions, Investment Banking firms, and the largest banking financial research-intensive firms in the world.
Dave Mayo, CEO of FedFis said, “Combining Banking & FinTech has allowed us to finally unlock the secret to ‘Open Banking’ through the use of data uncovered in the FinTegration Ecosystem ©.” “We use Machine Learning combined with old school data collection techniques, to unleash the potential of FinTech and Banking. All of our Next Level Data products are built to help FI FinTech firms introduce their products to the right FI’s.”
Bobby also expressed concern for the ways in which FinTech companies enter, thrive and sell in the complex ecosystem of digital banking integration. “With the advent of FI & VC funded FinTech incubator / accelerator programs, U.S. Banks & Credit Unions should have more options when it comes to researching & selecting new digital banking vendors. However, many of these FinTech vendor entrants simply don’t have the data, integration point mapping / market product knowledge, or experience selling to FI’s, resulting in minimal exposure and brand awareness. If we can help these FinTechs thrive, Community Bankers will have more integration points, more options, more leverage and more room to lower their digital spend when it comes to vendor selection."
Bobby’s new initiatives include:
Product Strategy & Sales for the FinTegration Ecosystem © Suite
‘FinTech Stater Pack’ – Empowering FinTech companies with contact data for each FI’s “Digital Banking Committee,” along with FI Ratings & Scores.
‘FinTegration Focus Report’ – Giving visibility to existing vendor market share and integrations.
‘Digital Prospector’ – Online platform containing FI data elements and the renowned ‘FinTech Qualifying Report.’
FedFis offers full financial data, and vendor data on all U.S. Banks & Credit Unions. Market leading Email Contacts for each FI in the U.S.
“We are the enzyme between FinTech & Banking.”
FedFis arms FI FinTech companies with actionable FI leads, Protects VC investments in FI FinTech, & helps Banks understand how to lower their digital spend and initiate new products based on a ‘FinTegration Strategy.’